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Beecher Carlson Innovations - TopBoards™

Module 21:

Organizational Branding and Shareholder Value: Assessing the True Value and Power of a Brand

Your brand and shareholder value are inextricably linked. Your brand is how your company is perceived in the marketplace. It dictates what your customers expect from you. This training module will arm the Board with insights necessary to guide the company on organizational branding and brand-related decisions. From licensing agreements to mergers, protecting the brand is paramount.
  • What’s in a Name: Why Your Brand Matters
  • Getting it Right: Aligning Brand With Business Strategy
  • Lessons Learned: The Drivers of Brand Value
  • Money Matters: Determining the Optimal Level of Investment in Organizational Branding
  • Difficult Choices: Brand Migration Strategies in Mergers and Acquisitions

Speakers

Dr. Marcus Luepke Dr. Marcus Luepke
Of Counsel
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Washington, DC		 Maria Nunes Maria Nunes
Formerly of Interbrand
New York, New York